VERIZON

VERIZON

Verizon is another one of the companies that I’ve spent the most time with, figuring out how to connect with various segments of consumers across America through fandoms and communities across a handful of iPhone launches, stadiu, tours, NFL and celebrity moments, and gaming platforms. Here’s a peak into one of the more recent high-profile campaigns: The Super Bowl Fortnite 5G Stadium

The pandemic brought many limitations to Super Bowl LV fans, leaving millions to wonder how the 2020 game would hold up to prior seasons. We needed to show how the power of Verizon 5G could bring the ultimate Super Bowl experience to the masses in a year without all the in-person magic of the Big Game. We turned restrictions caused by the pandemic into an opportunity to demonstrate the unifying power of Verizon 5G, while building deeper relationships with our community.

In a matter of weeks, we identified and engaged elite Fortnite builders to create the Verizon Fortnite Stadium, and partnered with NFL-related entertainers and gaming influencers to create two primetime livestreams on Twitch, with simulcasting across Verizon’s social channels. We created live interactions between fans and NFL players through avatar meet-and-greets and connected 40 million fans with the world’s biggest Twitch streamers.

#1 share of conversation on Twitter
40 million stadium players
8 million livestream views
5.3% engagement rate

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